I read a very interesting article title “How MTV Plans to Resurrect Music Videos (Hint: By Financing Them)” This article particularly interests me because I am a lover of music and I am a music video director. You can find this article at the link provided below.
http://nymag.com/daily/entertainment/2010/11/how_mtv_plans_to_resurrect_mus.html
This Article speaks about music videos taking a step forward in the film industry. Big name Directors are starting to collaborate with bands during their down time to produce very story heavy music videos. An example of this would be some of Lady GaGas newest videos such as “Telephone”. MTV is planning to Finance these short films / music videos with a lot larger budget then they have been in previous years. One of the main differences from these music videos to past one would be the use of A-list talent. They want these videos to be of the greatest quality and for the audience to want to watch and re-watch these films. A quote from Gale in this article says "I really do approach these more as films than music videos,” Telling a story is what these directors are born to do. That’s why a lot of music video music video directors often transition to Hollywood blockbuster films. A big name in both industries would be Michael Bay. Michael started off his career creating music videos. His stories and creativity showed in his productions. Eventually a production company signed him and he was off Directing The Transformers Series.
This Article excites me for my future in the film industry. I know that I wont always get to work on the projects that are creative and exciting; such as commercials for toothpaste or other jobs that I wont necessarily have a huge creative input. This article is making a larger number of jobs for filmmakers to produce quality music videos.
I hope this Article review was informative to you everyone. Stop by in a few weeks for my next Film industry blog post.
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Interesting perspective about the role of music videos! The past few years, music videos have become saturated, due to the lower barriers to entry. Regardless of the production quality, that still doesn't change the fact that music videos are viewed in a different way than they were before. Prior to YouTube, MTV was the only place one could see a music video. Now they have competition that they could never have imagined 20 years ago when music videos were all the rage.
Keep up the great insight!